 01/2007 | Valentine’s Day press release
A universally recognised symbol of tenderness and love, Valentine’s Day unites men and women in the same longing for shared emotions. So why should they be separated by gi-ving him something she cannot receive? In a daring quest to strike the perfect balance between strength and delicacy, Pierre DeRoche rises to the unisex challenge. Two mascu-line-born timepieces are now available to both him and her. Thanks to the opulent equili-brium that only the colour white can ensure, Pierre DeRoche dares to interpret its star Spli-tRock and GrandCliff models in androgynous versions.
A white crocodile strap enhances the magic and purity of the distinctive Pierre DeRoch li-nes. Embodying eloquent symbolism since the dawn of time, white reassures and accom-panies all shades of colour, as well as tears of joy and sorrow in cultures the world over. Finding its way through the centuries with undiminished strength, white also stands for the start of a story, a new chapter to be written. By offering this nod to the idea of birth and even rebirth, brand founders Carole and Pierre Dubois testify to the precious value they see in a rare moment, a declaration of love. A value they wish to share with all the men and women enamoured of fine watchmaking craftsmanship.
Presented soon after the brand’s founding in 2004, the SplitRock and GrandCliff chrono-graphs rapidly asserted themselves as sporting and elegant timepieces, as well as modern and exclusive creations. Their intrinsic qualities – including the Dubois Dépraz movement, cut-out oscillating weight, Côtes de Genève and blued screws – are now revealed in a whole new light thanks to the white crocodile leather straps and grey dials.
Whether rectangular like a SplitRock with concentric chronograph or round like the classic GrandCliff models, the character of these collections takes on even deeper meaning in this celebration of love and lovers. For Her or for Him? White provides scope for ambivalence yet without revealing any intimate secrets. Such is the strength and the message conveyed by Pierre DeRoche for Valentine’s Day 2007.
Pierre DeRoche, la Passion en Héritage
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